Petro-Canada Lubricants Inc. (PCLI) and Verizon IndyCar Series team Schmidt Peterson Motorsports (SPM) announce a multi-year extension agreement. In addition to team partnership, PCLI has increased its alignment with SPM’s veteran driver and Ontario, Canada native, James Hinchcliffe.
In addition to logo placement on Hinchcliffe’s No. 5 Honda Indy car and SPM’s second full-time entry piloted by fellow Canadian Robert Wickens in the No. 6, PCLI’s Research and Development team is working closely with SPM engineers to integrate products into operations to assist on and off the track.
As the official lubricants partner of the Honda Indy Toronto – Hinchcliffe and Wickens’ hometown race and home to PCLI’s head office – additional PCLI branding will be visible on the No. 5 entry and throughout the track during the race weekend.
“We are excited to join our distributors and customers, as well as Indy fans in general, in cheering on James and the SPM team again in 2018,” said Mark A. Plake, president, PCLI. “With an aligned focus on innovation and excellence, we look forward to developing new technology opportunities with SPM that drive winning results.”
SPM’s president, Jon Flack, mirrors Plake’s excitement saying, “We are thrilled to have Petro-Canada Lubricants extend and expand their relationship with Schmidt Peterson Motorsports. It’s tremendous to be aligned with PCLI, who invest in innovation every day. We look forward to seeing what more we are able to accomplish together.”
“We’re all very excited and proud to be continuing the relationship with PCLI,” commented the five-time IndyCar race winner, Hinchcliffe. “On a personal note, this partnership has always been special, given our mutual Canadian roots. We are excited about the potential that 2018 brings, not to mention, that Canadian maple leaf looks pretty sharp on our No. 5 and No. 6 Indy cars!”
Schmidt Peterson Motorsports, along with Hinchcliffe and Wickens, will kick off the 2018 Verizon IndyCar Series season on March 11 in St. Petersburg, FL. For more information about Petro-Canada Lubricants, please visit www.lubricants.petro-canada.com. To follow the Indianapolis-based team, please find them on social media @SPMindycar.
Motorsports marketing agency, Spire Sports + Entertainment will continue to support the Petro-Canada Lubricants brand in this partnership through management, business development and activation services.
About Petro-Canada Lubricants Inc.
Petro-Canada Lubricants blends and packages more than 350 different lubricants, specialty fluids and greases that are exported to more than 80 countries on six continents. Petro-Canada Lubricants specializes in products and services proven to maximize equipment performance, productivity and overall savings. From heavy duty engine oils to hydraulic fluids, automatic transmission fluids and gear oils and greases – Petro-Canada Lubricants is committed to delivering innovative solutions that deliver value and keep your business moving. HollyFrontier Corporation, through its subsidiary, owns Petro-Canada Lubricants Inc., whose Mississauga, Ontario facility produces 15,600 barrels per day of base oils and other specialized lubricant products, and owns a 59% interest (including the non-economic general partner interest) in Holly Energy Partners, L.P.